3D Product Visualization

Looterz_3D Rendering.png

Client: CoolMiniOrNot

Technology: Blender with Cycles Renderer. Graphic Design and Illustration by CMON Global Ltd.

Brief:  Reduce 12 week lead-time from manufacture to marketing by creating photorealistic versions of boardgames based on print files

When funding via kickstarter there are a few problems that you can run into.

  1. You can’t show buyers products that don’t exist

  2. It can take as much as 12 weeks to get a prototype back from the manufacturing company.

  3. Once the design has been submitted there is no way to make changes.

This was an area of improvement that I noticed at CMON. To combat this I found that we could leverage the power of 3D rendering and create a digital version of the game linked directly to the live print files. As the graphic design team made updates to their files I could begin working through the 3D scene and coordinating with marketing about what sort of shots they would need. This made sure that our whole team was engaged along the and that we didn’t waste any time.

From these efforts we reduced the lead time from twelve weeks down to one, maybe two. Marketing could also order new shots and because the lighting and setup was completely digital it took no time to produce new content that blended right in with existing materials.